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From war efforts to sweet treats, the transformation of H.E.B. reflects a fascinating piece of American history. Did you know that during World War II, Howard Butt shifted gears from a grocery store to a vital food manufacturer, supplying the troops on the front lines? After the war, he rebranded to the H.E.B. we know today and became one of the first grocery stores to embrace the frozen food revolution! As mass refrigeration hit households, ice cream surged in popularity, capturing the hearts o
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H-E-B Frisco now open
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