Marketing Maverick | Business | Branding on Instagram: "This campaign doesn’t talk about sustainability, it sneaks up on you with it. Chupps takes a simple slipper and turns it into a story about what happens after we’re done using things. No lectures, no heavy-handed messaging, just a clean, symbolic journey that ends exactly where the material belongs. The film lets this truth unfold through imagery instead of words, making the sustainability message feel personal rather than prescriptive. It’