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Follow @bark.bright for more FYI goodies like this! The first time you see it, a reverse sneeze can look and sound pretty scary! But don’t worry—it doesn’t cause dogs any pain, and will usually resolve after a few seconds to a minute. You can help by gently massaging your dog's throat, pinching their nostrils closed for a second, or lightly blowing in their face to help them swallow a couple of times and stop the spasm. If the reverse sneeze lasts longer than a minute or occurs frequently, pleas