Let's call the $99/month model what it actually is. A health newsletter with a price tag. And for that $99, your members are going to expect fresh, compelling content every single month or they're gone. Did the ads mention the content creation machine you'll need to build to keep them? No. They did not. It's a losing model. And someone had to say it. Full episode is live now. https://youtu.be/ab1FTH5Uw2Y?si=ghBR15sLWWjaYC3R #FunctionalMedicineBusiness #DrZ #MembershipModel #practicegrowth