The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

From visionary CEOs to tech trailblazers and frontline retail leaders, NRF 2026 brings together the minds shaping what’s next. With hundreds of speakers across dynamic stages, you’ll leave inspired, …

The National Retail Federation (NRF) is the world's largest retail trade association, with members including department store, specialty, discount, catalogue, Internet, and independent retailers, chain …

This guide walks you through what NRF 2026 is, who attends, what to expect on site, and how to plan your trip so you can get full value from every session and meeting.

Jan 15, 2025 · NRF is essentially the modern-day shopping mall for brands to experience, find and discover new partners, vendors and technology that will help them grow. The symbolism here cannot …

Access the NRF Events app through desktop or mobile versions to make it easy and convenient to visit Retail's Big Show or plan ahead and make the most of your future NRF experiences.

Dec 3, 2025 · National Retail Federation's survey found 202.9 million consumers shopped from Thanksgiving Day through Cyber Monday, up from 197 million shoppers last year.

Dec 2, 2025 · Shoppers said they were motivated by sales and promotions, such as limited-time offers, according to the trade group's annual survey.

NRF produces and supports events all year long. Explore our featured events below or browse through our full calendar of events.

Step into The Next Now at NRF 2026 with a free Expo Pass, exclusively for qualified retailers. Explore cutting-edge solutions, meet the innovators shaping the future of commerce, and experience the …