iSpot: The New Standard for TV Ad Measurement
iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all ads leveraging a proprietary ad catalog, exclusive access to 83M smart TVs and set-top boxes and …
ISpot signs Paramount for new TV outcomes measurement platform
Mar 27, 2025 · ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to …
EDO Ordered to Pay $18.3 Million to iSpot for Breach of Contract
2 days ago · Lawsuit claimed that EDO developed competing products using iSpot’s data and intellectual property.
Paramount Taps iSpot Technology to Measure Consumer Response to …
Mar 27, 2025 · The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or …
EDO Found Liable for Contract Breach as Jury Awards iSpot $18
6 days ago · A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in …
EDO Found Liable For iSpot Breach, $18.3M Awarded
6 days ago · According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining data from iSpot and then sold it to marketing clients as it built its own TV/streaming measurement …
A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse
2 days ago · A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by Ed Norton.
Edward Norton-Backed Ad Tech Firm EDO Found Liable By ... - Deadline
6 days ago · EDO, an ad tech firm co-founded by actor and filmmaker Edward Norton, has been found liable for theft and breach of contract by a federal jury in L.A.
iSpot - LinkedIn
Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time.
Paramount, iSpot Partner to Measure Consumer Response to Ads
Mar 27, 2025 · Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor.