The findings suggest that perception and labeling can measurably shape how people experience sweet foods and drinks.

Think you can trust your eyes? Think again. What feels undeniable at first glance is sometimes a surprise, an illusion, or an ...

How does the brain create mental images? A new study reveals that visual imagination and perception share a common neural code.

In a paper just published in Psychological Review, we argue that our imagination sculpts the images we see in our mind’s eye ...

Moral distancing strategies based on the deployment of media terms, aka mediaspeak, underlie the vocabulary we use to ...

Every few years, a new sensing capability reshapes an entire product category. Brain data is next, and this time, most ...

Nowhere is this convergence more evident than in the emerging field of sensory augmentation, where artificial intelligence ...

Professor E. S. Dandaura's inaugural lecture at Nasarawa State University, Keffi (delivered on April 15, 2026), offers an ...

A new machine learning tool called PhysMAP separates the electrical signatures of different cell types, offering a new way to ...

We may think self-reliance makes us strong, but research suggests otherwise. Social support has surprising benefits.

In this excerpt from “We Are As Gods: A Survival God for the Age of Abundance,” authors Peter H. Diamandis and Steven Kotler ...