After serving as IBM’s creative agency of record since 1994, Ogilvy opted not to participate in the tech brand’s RFP that kicked off in March. WPP Media had previously opted out of IBM’s media RFP in ...
The moment when you feel most under pressure to “just get something out” is also when slowing down would, ironically, save ...
The Walt Disney Company will cut around 1,000 roles across marketing, brand and other functions, as confirmed in an internal ...
The US Federal Trade Commission has come to a settlement with WPP, Publicis and Dentsu after the watchdog accused the ad ...
A specific kind of madness descends on Hong Kong every April. Bankers in sumo suits, lawyers in tutus, thousands of people in Causeway Bay who somehow know every word to Mr Brightside. The Sevens is ...
The Agency Report Cards are available to Knowledge subscribers for a month and for all members from May 17. Not a Campaign Asia-Pacific member? Become one now. Campaign Asia-Pacific has published its ...
Only 26.7% of trends persist beyond 14 days. A small subset survives beyond 100 days, linked to seasonal events, product ...
Publicis has reported 4.5% net revenue growth for Q1 and confirmed a previous forecast of growth between 4% and 5% for 2026.
In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges ...
Before appointing MediaCom in 2018, Adidas worked with Dentsu agency Carat in a relationship spanning two decades. Globally, ...
Havas has reported organic net revenue growth of 2.5%, to US$753 million (€638 million), for the first quarter of 2026.
Campaign Asia-Pacific has announced the winners of the 2026 Digital Media Awards, which honour the best in digital marketing ...
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