While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → If you’ve been living under a rock, you might not know how pervasive ...

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s a 50% increase from Nike’s last estimate, provided in June, of $1 ...