The field of behavioral economics blends ideas from psychology and economics, and it can provide valuable insight that individuals are not behaving in their own best interests. Behavioral economics ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

In iGaming, behavior is the business. Every design choice, offer, and message shapes how players act and feel. When behavioral insights guide design and CRM, results follow: higher revenue, stronger ...

BIRMINGHAM, Ala., July 24, 2019 /PRNewswire/ -- Behavioral economics, the study of human behavior regarding decision making, is the latest field of study BBVA is using to improve customer experience ...

Have you heard of Richard Thaler? You should have. Thaler, a professor at the University of Chicago's Booth School of Business, won this year's Nobel Prize for Economic Sciences for his work in the ...

In January 2012, Medscape interviewed Richard Roberts, MD, JD, President of the American Academy of Family Physicians (AAFP) Foundation, about behavioral economics, a new approach being used in the ...

When I was a teenager, I learned something important about human behavior just by listening to Cubs baseball games on the radio. I learned that the pain of losing tends to be greater than the pleasure ...

In the late 1800s, one of the most enduring fictional characters of all time first appeared on the scene. No, I am not talking about Sherlock Holmes or Oliver Twist, but a less well-known though ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...