From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly — yet often overlooked. So, over the course of my ...

The mental game, the mental game, the mental game. There is so much written about it yet there is so much confusion about it as well. There are as many opinions as there are strategies and tips. As I ...

Vol. 40, No. 4, Thematic section. Politics, Science and Policy of Reference Points for Resource Management (DECEMBER 2013), pp. 310-317 (8 pages) Reference points are an approach to defining the ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

When the train I was taking into Chicago’s Union Station stopped about 500 yards short of the platform, most of us on board took it in stride. We thought it was a momentary delay. It turned out to be ...