The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s working best ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Nomenclature's not that important, is it? Guess again -- a common vocabulary's critical when you're trying to understand and get involved in a blossoming industry. That's why The Web Analytics ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

OpenAI is reporting a data theft at the web analytics service provider Mixpanel. Mixpanel has been investigating the use of services and APIs at the AI company. Some data collected during this process ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced that the company has been recognized as a leader in “The Forrester Wave™: Web Analytics, Q4 2017” report. Of the seven vendors ...