Sephora has rolled out new features for its branded Virtual Artist application, including a false eyelash virtual try-on function that includes more than 90 styles, as well as virtual tutorials using ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

The new solution delivers an AI-powered step-by-step interactive live makeup tutorial platform with a hyper-realistic AR virtual try-on experience for designer makeup looks. NEW YORK--(BUSINESS WIRE)- ...

It turns out that augmented and virtual reality can do much more than just give us a realistic, first-person perspective for blasting space mutants. It can also help us with home improvement. Lowe’s ...

Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...