The word 'branding', once primarily tied to visual identity and communication, has undergone significant changes. In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Web and app programming is never a still and static entity, ...

Editor’s note: This is a Q&A between attorneys Beth Ferrill and Lauren Dreyer of Finnegan, and UX/UI designers Erik Dreyer of GoodShuffle and John Sanchez of Academy. User experience and ...