Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Segmentation, an established concept, continues to deliver value across multiple disciplines. We are all likely familiar with the concept of market segmentation that is defined in Wikipedia as “a ...

If you’re looking to improve your skills in creating Excel charts and transform how you visually represent data, this guide by Simon Sez IT is an excellent resource. It covers everything from reliable ...