Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...
The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...
Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used ...
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more. Salesforce has announced new innovations across Digital 360, the ...
Salesforce aims to become the leading AI CRM software provider and has officially added AI as the fifth focus area on its transformation roadmap. The company's Data Cloud, a customer data platform, is ...
Salesforce is the best selling CRM in the world, and Snowflake is one of the top cloud data lakes. The latter lets customers store and manage massive amounts of unstructured data. When you mix the two ...
RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering ...
SAN FRANCISCO--(BUSINESS WIRE)--The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ...
Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...
Epsilon has integrated its CORE ID engine with the Salesforce customer data platform (CDP) in an alignment that will be featured at thee Dreamforce 2021 event in September. In addition, Publicis ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More When Salesforce acquired Tableau for $15.7 billion in 2019, CEO Marc ...
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