SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

German enterprise software maker SAP AG has acquired Swiss e-commerce software developer Hybris in a bid to expand into the $37-billion e-commmerce technology market. Both companies did not disclose ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

German software company SAP SE is seeing big growth opportunities from China's e-commerce boom and its partnership with Alibaba Group Holding Ltd, said Mark Gibbs, president of the software giant's ...

SAP has acquired Praxis Software Solutions in an effort to create an integrated enterprise resource planning and e-commerce suite for small and medium-sized enterprises. Praxis is a long time SAP ...

Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ ...

The critical SAP cybersecurity flaw could allow for the compromise of an application used by e-commerce businesses. SAP is warning of a critical vulnerability in its SAP Commerce platform for ...