For the last 29 years I've managed a wide variety of small businesses, and over the last 20+ years, I've done promotional work for many types of businesses. So, I'm always on the lookout for books ...

Imagine a CFO saying, “Well, I’m not a CPA, so I don’t know the difference between an income statement and a balance sheet.” After the CEO picked his jaw off the floor, he would likely fire that CFO ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Tim Ringel You can’t go ...

It seems as e-communication evolves and proliferates, becoming more accessible and sophisticated, often marketers react by making their messages more comprehensive and thus complex. Instead, we should ...

How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about legal marketing basics (the know/like/trust theory) and discussed the importance of defining useful ...

In the classic business book, “In Search of Excellence” authors Peters and Waterman urge us to focus on the customer and also to focus on what we know as a company (stick to the knitting). They assert ...