Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...

The classical definition of strategy, as it was coined by Alfred Chandler in 1962, is that “strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of ...

It is quite popular to question the role of strategy in today's volatile, uncertain, complex and ambiguous (VUCA) world. Strategy under such challenging conditions is pointless, so the argument goes, ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The following is reprinted with permission from strategicplanningMD.Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

In some instances, while use of “means for” language has reduced, alternative functional language like “a mechanism configured to” or “a module capable of” has increased over time. This surge in ...

Editor’s Note: This is an excerpt from a roundtable “Remembering Colin Gray” from our sister publication, the Texas National Security Review. Be sure to check out the full roundtable. I strongly ...