Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

A new report says Apple’s foldable iPhone and touchscreen MacBook Pro will be named ‘iPhone Ultra’ and ‘MacBook Ultra,’ ...

Macworld reports that Apple is expanding its ‘Ultra’ branding beyond the Apple Watch to include a foldable iPhone, MacBook ...

Apple is preparing the company's boldest ever iPhone and MacBook products this year and, according to new reports, they'll ...

Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports. Citing sources ...

Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what ...

While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are ...

Earlier today, a new report said Apple’s forthcoming MacBook Pro overhaul will actually be called the MacBook Ultra. Here’s ...

Apple has had a big success with its Cosmic Orange iPhone 17 Pro. But if you thought that meant it would carry it over to the ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

Apple's 20th anniversary iPhone is shaping up to be a significant design departure, featuring a shallow four-edge micro-curve ...