Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Casino gaming provider Pascal Gaming has updated its visual identity, introducing changes to its branding as the company ...

Since the invention of the passport in the early 20th century, identity verification has become a necessity for any person on the planet who wishes to access almost any product or service, as well as ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...