Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Okay, so marketing technology in 2026. It’s a whole new ballgame, right? Things change so fast, it feels like you just get a ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

In today's fast-paced digital world, consumers are bombarded with countless marketing messages on a daily basis. Amidst this clutter, personalization has become a powerful tool for companies looking ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...