I took the new Titleist Tour Soft golf ball to Lake Merced to test its downrange integrity, spin ceilings and consistency.

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

Price: $1,499 (7-clubs) with True Temper AMT Tour Silver shafts and Titleist Universal 360 grips Specs: Forged multi-material head with dual-cavity construction, improved muscle channel, variable ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

When the Titleist Speed Project was launched in 2019, the company’s aim was to put it squarely in the driver distance race, especially for higher handicappers, while maintaining its reputation as a ...

Titleist has been the most-played driver brand on the PGA TOUR the past seven seasons. Already boasting 10 wins since March 9 and the increasingly popular GTS driver lineup, Titleist appears to have ...

Titleist announced Wednesday the launch of the GTS driver, the next-generation successor to its GT line. The brand has built ...