Today in Apple history: Brilliant ad campaign turns Mac ‘switcher’ into unlikely star ★★★★ ☆

On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going ...
Tidbits

50 Years of Thinking Different

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...
AppleInsider

From charming to consumer corporation — how Apple has branded itself over the years.

It was the incredibly popular 1998 "Think Different" campaign, which in some forms is still referred to by Apple. The campaign, with permission, used generally black and white pictures of celebs and ...
Search Engine Land

Think different: The Positionless Marketing manifesto

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...