SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek ...

PARIS — Balenciaga is delving deep back into fragrance with the launch of a high perfume collection and a boutique to house it. This marks the first scent-related project for the brand after Kering ...

It seems as though almost every product is getting a "smart" upgrade lately, whether it could use one or not (most do not). Knowing this, the idea of a "smart" perfume/cologne might seem particularly ...

In the ever-evolving world of celebrity ventures, fragrances have emerged as the newest form of self-expression. From iconic faces of the silver screen to social media sensations, they're bottling ...