There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Following a recent trip to Korea, Isabelle Lux (@isabelle.lux), a beauty and wellness creator, learned the significance of color analysis and contrast levels when it comes to choosing what to wear.

What Is Contrast Makeup Theory? When chatting with the experts, they explained contrast makeup theory as finding a balance between your facial features, colors and placement. “Contrast makeup theory ...

We’re deciphering TikTok’s latest color theory-inspired hair trend. High- and low-contrast brunette hair colors are trending on TikTok as refreshing plays on classic brown shades. Finding the right ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...

"You're not ugly, you're just not doing your makeup based on your contrast level," the most recent viral sound on TikTok tells me as soon as I open the app – bleary-eyed and half asleep at 1am. The ...