Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

Texting creates faster engagement than any other channel. Used well, it will bring you an incredible ROI while creating better customer experiences. Here’s how. To comply with regulations, ensure your ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...

When it comes to mobile marketing, here is a word of caution: It is about using the medium intelligently and not bombarding consumers with so much untargeted SMS advertising that they become ...