The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Sales MovesGot a company mission statement? Of course you do. Can you recite two words of it? Of course you can?t?even though it?s supposed to be driving you into each sale and helping generate an ...

The much-maligned company mission statement can be a powerful, and lasting, sales tool.. Mauricio Alejo Their company, based in Laguna Hills, California, makes packaged wipes for things like face ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

When any organization is beginning, one of the most important steps is to create a clear, coherent mission statement. This statement should define the purpose of the organization, the main ideals that ...