Marketing professionals often focus on the "Four Ps" of selling, referring to product, price, promotion and place. The importance of place, or where you sell, makes choosing and managing your ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

BELLEVUE, Wash.--(BUSINESS WIRE)--Signaling a continued commitment to investing in its retirement distribution channels to meet the needs of a changing market landscape, Symetra Life Insurance Company ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital shortcut to market access, credibility, and sales infrastructure. Previously, ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...

Key Digital announced the appointment of AV industry sales veteran Robert Taylor to the position director of distribution channel sales. The announcement was made by DeWayne Rains, Key Digital vice ...

Disney promoted longtime ESPN exec Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel ...

The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, AI-powered mobile apps are replacing clipboards and outdated systems. The ...

ATPCO is in the process of adding six new sales channels to its NDC Exchange platform, which facilitates connections between airlines and third-party sellers. Among the newly added channels, ...