If every Californian dropped a brick in the toilet, according to founders of the Drop-A-Brick campaign, it’d save the state 67 million gallons of water a day. “The brick I dropped was the same size as ...

Drop a brick in your toilet to use less water–seriously. These entrepreneurs will even send you one. Despite California’s record-breaking drought, and the fact that taps in some towns have actually ...

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Shock Top Brewing Co. has a new twist on the old water-saving trick of putting a brick in your toilet. The Anheuser Busch-owned brewery has donated $100,000 to Drop-A-Brick 2.0, which makes rubber ...

Revolutionary 'green' types of bricks and construction materials could be made from recycled PVC, waste plant fibers or sand with the help of a remarkable new kind of rubber polymer discovered by ...