Follow this quick base makeup tutorial using Rare Beauty products to achieve a smooth, natural, and polished everyday look.

On Monday, Selena Gomez offered her fans a Rare Beauty tutorial on her Instagram timeline. In the video, she applied bronzer, blush, and some mascara—all while flashing her gorgeous marquise diamond ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

In five short years, Rare Beauty has established itself as a brand capable of releasing beauty products that become instant classics, from its Silky Touch Highlighter to the Tinted Lip Oil. Yes, Rare ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

We may receive a portion of sales if you purchase a product through a link in this article. Self-care is so important, especially during this busy time of year. To help you smell great and keep your ...

With the debut of its first fragrance, Rare Beauty enters a new chapter. For founder Selena Gomez, it’s personal. “Some of my best memories were when I was creating this, in our little test tube, when ...