Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

A product launch can feel like a finish line, but in most tech organizations, it’s really the start of the next job: refining the solution to ensure it has staying power. Once customers start clicking ...

After seeing how one leak can derail a product launch, I've turned to digital twins: a safer, cheaper, smarter way to prepare a marketing product launch before going live. A marketer's nightmare is ...

Apple (AAPL) was in focus on Friday as investment firm Wedbush Securities said 2026 is shaping up as a “significant” year for product launches, ahead of the tech giant's annual developers conference. ...