Pepsi UK is introducing on-pack and on-shelf QR codes as a gateway to a specially created microsite. Consumers snap the code panel using their mobile and the QR reader connects the handset to the site ...

Cannabis community, are you registered to vote? These brands are making it easier to find out. When you buy this red-white-and-blue pack of joints, you will be gifted a QR code that registers you to ...

Taco Bell is placing QR codes on its new 12-pack products as part of a 360-degree marketing campaign that includes mobile, radio, in-store signage, Web, television and social media. Taco Bell has ...

Major drinks group Pernod Ricard is piloting the use of digital labels using QR codes on bottle packaging that provides consumers with ingredients and responsible drinking material.

Opinions expressed by Entrepreneur contributors are their own. If you use shopkick or Foursquare, you already know: Online and offline worlds are colliding as consumers become more comfortable with ...

The campaign is in place at Burger King locations in the Middle East. Go Mega, the mobile game created for the effort, is an interactive shootout-style soccer game that can be played from any mobile ...

Dynamic QR codes, when applied thoughtfully, offer a direct path to clearer communication and more confident customer ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

The Union health ministry’s implementation of Quick Response (QR) code on packs of active pharmaceutical ingredients (APIs) for tracing its origin and movement from manufacturers to formulators has ...

Used creatively, this technology can expand the ways you reach customers. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...

Backing the adoption of a standardised Front-of-Pack Nutrition Labelling (FOPNL) for all pre-packaged foods, a parliamentary ...