In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...
QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...
Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...
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