NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

The Television Bureau of Advertising (TVB) is working to develop a platform that would allow local linear television to be bought and sold programmatically, says Steve Lanzano, the organization’s ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...