The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...
The Drum recently met up with Jason Abbate, director of interactions at global B2B agency Stein IAS to see how he addresses client concerns over transparency and how the agency is working out B2B ...
Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...
Programmatic advertising continues its upward mobility, especially in the area of premium sales, judging by a new analysis from Guideline. The first eight months of 2024 saw a 47% growth YoY in the ...
In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations ...
That’s the conclusion of a recent report by programmatic consultancy Labmatik which notes that the current in-house movement has been driven by a quest for improved operational efficiencies through ...
Wayne: It was really simple, actually - the name didn’t accurately reflect what we did anymore. When we first started, we were pulled in to help advertisers solve very specific programmatic use cases.
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