Azamara Cruises has announced a strategic partnership with Procell to launch Procell InSite onboard its small cruise ships. The professional brand of the Duracell Company, Procell InSite is a ...

This is far from the first Procell footwear project either: in 2019, the shop worked with Nike on a muslin-covered Air Force 1 Low, and, in 2021, Procell co-founder Jessica Gonsalves — who was part of ...

Brian Procell still recalls the first time he laid eyes upon a pair of Mephisto sneakers. It was a time long before the Lower East Side vintage shop that bears his name — a cultural bastion that’s ...

I first heard about ProCell microchanneling from my friend Maggie Davis, founder of Paxos Skincare and fellow skin-care enthusiast. Her aesthetician recommended a series of four sessions for overall ...

The first day of New York Fashion Week was chilly and sunny, the kind of contradictory weather that calls for complex outfits and unnecessary accessories: sunglasses for standing in the shade, or ...