When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Immersive VR and XR now allow perceptual science to be conducted under rich, interactive conditions that approximate everyday sensorimotor engagement better ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

Visual perception of motion and its accompanying illusions has long fascinated neuroscientists and psychologists alike. This research field examines how the brain compensates for inherent neural ...

It's a funhouse for our perceptions, built for the TikTok age. But the visual tricks are windows into how the mind works, and they fascinate scientists. "The brain uses all the information it can get ...

The Best Illusion of the Year contest offers researchers, and participants, an opportunity to explore the gaps and limits of human perception. By Katrina Miller Take a look at this video of a waiting ...

Chances are you’ve encountered some version of the “Ebbinghaus illusion,” in which a central circle appears to be smaller when encircled by larger circles and seems larger when surrounded by smaller ...

A new optical illusion, shared by TikTok creator Mia Yilin, has gone viral across social media. According to a video posted ...

A new optical illusion excellently illustrates just how finicky our eyes are when it comes to perceiving colors.

Optical illusions have long fascinated scientists, artists, and everyday viewers. These visual puzzles can make stationary objects appear to move, straight lines look bent, or colours seem to change ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...