The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

Now is the time for leaders to reexamine the importance of complete visibility across hybrid cloud environments.

Para-psychology analyzes situations, experiences, and behavior that are out of the ordinary. Such unusual circumstances cannot be explained in finite terms. Para-psychology has 2 branches: ...

Recent sceptical critiques of the evidence for implicit perception 15 have led to increased rigor and methodological creativity in attempts to document its existence. Although controversies remain, ...

Action and perception are functionally linked in the brain, but a hotly debated question is whether perception and comprehension of stimuli depend on motor circuits. Brain language mechanisms are ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Does the language people speak influence their perception of the world? Recent findings suggest that it may well. For the first time, scientists have found patterns of brain activation that signal a ...

All of marketing is a battle of perception, not products. More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach.