The move is part of an effort to create more space for focus, creativity, and execution, CEO Brieane Olson said.

In this Saturday edition of Business Insider Today, we're talking about Pacsun's pivot to a new consumer.

Ahead of the three-day music festival in New York City in June, shop Pacsun x Gov Ball collection.

Ahead of this weekend's festival in New York, the retailer returns with an exclusive collection and a SoHo activation event ...

PacSun is meeting young shoppers where they are today — and that’s online. The California-based brand, selling teenage and young adult apparel and accessories, has been leaning on a digital-first ...

Brand debuts heavyweight tees, onsite fan moments, and influencer access at UFC X, combining combat sports and street culture like only Pacsun can Marking its first-ever presence at UFC X, Pacsun ...

The evening marked the debut of "Co-Created" and the relationship between the retailer and its partners.

PacSun delivered its second PS Reserve drop today, which features limited quantities of today’s most hyped and sought-after sneakers from Nike, Jordan Brand, Adidas and others. “We knew our customer ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

For this upcoming weekend’s annual Governors Ball, Pacsun has released its latest collection in partnership with the music festival. “Great festival merchandise should do more than just mark a moment, ...

Brieane Olson says she's worked to reduce meetings by 60% since becoming CEO at Pacsun. However, she says an over-focus on efficiency can get in the way of innovation and brainstorming. While rare, ...