Its 100-year milestone is in the rearview mirror, and Keds is speeding up its plans. President Gillian Meek has marked one year at the helm of the heritage brand, while industry veteran Dave Grange is ...

It's spring o'clock, do you know where your white sneakers are? Warmer temperatures are beginning to make making an appearance, which mean it's time to slip on the MVP of any spring wardrobe: A ...

They’re made of leather and suede, and come in colors such as deep caramel and citrus yellow. Clearly, these are not your father’s Pro-Keds. The iconic sneakers, which rose to popularity in the late ...

It`s not every day a plain, old-fashioned, low-tech sneaker can flip through the fashion magazines and see itself copied right and left by the likes of Ralph Lauren and Calvin Klein. But such is the ...

Forbes contributors publish independent expert analyses and insights. I write about how to grow retail and ecommerce in the age of Amazon. This article is more than 7 years old. While many retailers ...

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Ask a woman of any age if she’s ever owned a pair of Keds, and her answer will likely be yes. And that’s great for nostalgia, but how does a 100 year old brand continue to stay relevant in our rapidly ...

For a second, a Keds commercial starring a young, blonde Lana Del Rey lived on YouTube, but it's been removed thanks to a UMG copyright claim. (Keds has confirmed that it was indeed LDR, though.) In ...

WHEN marketing retro sneakers, marketers face a challenge: how do you sell them to consumers too young to be nostalgic for bygone eras? Keds, a 94-year-old brand owned by Collective Brands, thinks it ...