LONDON--(BUSINESS WIRE)--A leading marketing analytics solutions provider, Quantzig, has announced the completion of their latest marketing mix modeling report for a dietary fiber foods supplier. The ...

Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

New research provides a way for pharmaceutical companies to measure the effectiveness of direct sales calls on individual physicians. A marketing manager's toolkit is composed of the four P's: price, ...

Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part of a more holistic marketing mix model. In 2012, Red ...

“Marketing variables not only influence people’s perceptions and expectations, they actually influence the real efficacy of products such as medications.” This is according to Ziv Carmon, INSEAD ...

In these challenging economic times, business executives are increasingly focused on converting as many costs as is feasible from fixed to variable. IT leaders will gain credibility by becoming ...