The Center for Cooperative Media at Montclair State University has served as a central connection point, a hub, for New Jersey journalists for 10 years. And in nearly every one of those years, the top ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy ...

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

Microsoft on Friday debuted its AdCenter Incubation Lab, providing a peek at some of the ad-based technologies the lab is cooking up. As previously reported, Microsoft has been developing its AdCenter ...

IAB Tech Lab, a global digital advertising-technical standards organization, on Monday launched the Green Supply Path Initiative aimed at helping the advertising industry lower carbon emissions by ...

Who’s going to serve as the administrator for Unified ID 2.0? Not the IAB Tech Lab. Earlier this week, CEO Anthony Katsur noted in a blog post (almost offhandedly) that the Tech Lab has decided not to ...

AUSTIN, Texas--(BUSINESS WIRE)--Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today that it has been certified by the ...

Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they "have ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...