Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO Smart Bricks Explained: How NFC, Bluetooth Mesh and Sensors Transform Classic Builds

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...
Bleeding Cool

LEGO Star Wars SMART Play: Darth Vader's TIE Fighter Revealed

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...
Shortlist

LEGO’s SMART Brick could be the biggest shake-up in brick-building in decades

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
PCMag on MSN

Lego's Smart Brick Can Light Up Like a Lightsaber—With Whoosh Sounds to Match

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

These Lego Sets Have New Year's Deals: Start 2026 on a Fun Note for as Little as $16

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...
IGN

We Build LEGO The Nightmare Before Christmas, An Earnest Tribute to an Offbeat Classic

The LEGO Ideas line celebrates the creativity and ambition of LEGO fans around the globe. Builders submit ideas and proofs of concept to LEGO. Fans vote for their favorites, and if a proposed set ...