The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...