As Kit Kat's campaign for its green tea-flavored candy bar shows, 360-degree videos can have tremendous power to engage audiences with their content and brand message. The "Zen Break" video immersed ...

SAN FRANCISCO (CN) — Atari sued Nestle on Thursday, claiming the candy giant abused its 1970s “Breakout” video game — created by Steve Jobs and Steve Wozniak — to sell Kit Kat bars to nostalgic Baby ...

The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...

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On Thursday, August 17th, New York City-based video game entertainment company Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink ...

Where Does Noma Go Now? Ex-employees have forced the restaurant to finally reckon with its past — and left it facing a newly uncertain future.

(Reuters) – A new lawsuit accuses Nestle SA of blatantly violating the rights of Atari by using without permission the classic 1970s video game “Breakout” in a new marketing campaign for its Kit Kat ...

Girls Aloud will make millions by fronting an advertising campaign for the new low calorie Kit Kat bar. The contract with Kit Kat, for the new Senses bar, is thought to be their most lucrative ad deal ...