Hotel industry competition can be fierce in terms of owners knowing their competitors, including which ones affect their bottom line the most. Focusing on this industry, researchers from the ...

The start of the new year is a pivotal time in the retail sector for re-evaluating marketing and brand protection. Unfortunately, competitors often devise innovative ways to capitalize on the ...

Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fifth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...