ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

The creative is the first from M&C Saatchi since winning the Virgin Holidays account in September 2012; the campaign aims to encourage the audience to leave behind the UK’s drab and uninspiring winter ...

Big Communications will create a set of idents for Domino’s Pizza as part of the brand’s sponsorship of new ITV1 dating series ‘Take Me Out’. The show will air early next year and will be presented by ...