Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole purpose ...

In an era where attention spans are shorter than ever, businesses and creators must find new ways to capture audiences ...

Do you pay attention to your e-commerce PPC campaign's landing page? Here's how you can improve them for optimal results. There is a wealth of information about how your AdWords campaigns are ...

Every visit to your online store represents a golden opportunity. And while attracting visitors is essential, the true magic happens when those visitors transform into loyal customers. This is where ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Your landing pages should include an ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...