According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Even in today’s digital-first marketplace, referrals remain one of the most effective and credible ways to grow a business. That’s especially true in industries where trust, relationships and ...

Referral marketing is easy to define: It’s a marketing strategy that involves getting customers through word of mouth recommendations from others. Obviously, business owners have all used this ...

Research shows that CEOs from high-growth companies rank customer referrals as a top strategy for marketing and sales. Here’s how to build a referral program based on talent, training and technology.

Mutual referrals can be a great marketing asset for small-business owners. Business owners take stock of their areas of service and expertise and seek out other small-business owners, vendors or ...

Capital One’s referral program includes both personal and business cards and offers incentives for the referring friend and the recipient. Many or all of the products on this page are from partners ...